Have you ever considered what makes great software great? If you haven’t, this episode is for you as we dive into the buzzword “experience design” – the bread and butter of great software, or so we thought… If you have, be careful not to mix up “customer experience design” (CX), “user experience design” (UX), and “experience design” (XD)  as they are all quite different when you get down to the nuts and bolts of what they actually are. Our guests, Troels Støvring, founding CEO of Twill, a Maersk innovation and Ruth Dannhauer from INFORM’s Workforce Management product team. Join us as we take a deep dive into what experience design (XD for short) is and why it is important.

Show Notes

Buzzword introduction (00:24)

Troels Støvring

Introduction to Troels Støvring (02:03)

What is experience design to you? (04:59)

The Twill Backstory

A story of opportunity, courage, and humbleness (7:03)

No developers aloud (09:38)

Ruth Dannhauer

Introduction to Ruth Dannhauer (11:02)

What is experience design to you? (11:37)

No developers, really? (12:48)

Customer Relevance

Designing around trends (14:51)

Working within the customer’s requirements (16:30)

The cost of flexibility (17:48)

Development Methodologies

Agile is crucial (19:41)

Hoodies, ninjas and new ideas (20:41)

Wrap Up

Humans and technology (23:05)

The suit analogy (24:20)

Experience design, buzzword or action item? (26:07)

Closing credits (26:47)

Further Readings and Background Research

Experience Design: When Innovation isn’t Enough (Wired)

Designing for Experience (Marvel)

UX vs. XD (The XD Agency)

UX v. CX vs. XD? Analyzing 17 Years of User Experience Job Titles (LinkedIn)

Guest Speaker Details

Troels Støvring, founding CEO of Twill, a Maersk innovation

Ruth Dannhauer from INFORM’s Workforce Management Division