Design

Episode 13: 2038: A Smart Port Story

We rarely know what the future is going to look like, what impact the tech buzzwords of today will have. But there are those among us who try and predict that future, to envisage what today’s technology will grow into in 10, 20 years’ time. This episode takes a break from reviewing the buzzwords of today, so to speak, and travels forward to the year 2038 with co-authors Dr. Eva Savelsberg and Matthew Wittemeier from INFORM’s Logistics Division to explore the world they’ve created in their sci-fi novella 2038: A Smart Port Story.

Show Notes

Buzzword introduction (00:32)

Spoiler Alert: David’s back! (00:50)

Introductions

Introduction to the Authors (01:31)

Why write a fictional novella about technology? (02:33)

What does it take to write a novella? (27:31)

Emerging Technologies

5G (05:09)

VR and AR (05:28)

AI and ML (06:15)

Societal Impacts

The anti-tech movement (08:49)

Impact of automation (09:52)

2038: A Smart Port Story

The storyline (10:51)

Unforeseen outcomes (13:30)

Is there a plan to continue the story? (27:11)

Where can you find the novella (hint, look further down the page) (30:56)

AI and the Future

European Legal-force for AI Responsibility (ELAIR) (15:01)

AI as a black-box (17:15)

General AI and Super AI (18:58)

AI in Terminal Operations (23:52)

A Good Read

Bigger than ports? (20:30)

Multiple layers (20:42)

Challenging the science (21:41)

Diversity (22:00)

 

Read the Story

2038: A Smart Port Story Part I and II (INFORM)

 

Guest Speaker Details

Matthew Wittemeier from INFORM’s Logistics Division

Dr. Eva Savelsberg from INFORM’s Logistics Division

 

 

Episode 12: Experience Design

Have you ever considered what makes great software great? If you haven’t, this episode is for you as we dive into the buzzword “experience design” – the bread and butter of great software, or so we thought… If you have, be careful not to mix up “customer experience design” (CX), “user experience design” (UX), and “experience design” (XD)  as they are all quite different when you get down to the nuts and bolts of what they actually are. Our guests, Troels Støvring, founding CEO of Twill, a Maersk innovation and Ruth Dannhauer from INFORM’s Workforce Management product team. Join us as we take a deep dive into what experience design (XD for short) is and why it is important.

Show Notes

Buzzword introduction (00:24)

Troels Støvring

Introduction to Troels Støvring (02:03)

What is experience design to you? (04:59)

The Twill Backstory

A story of opportunity, courage, and humbleness (7:03)

No developers aloud (09:38)

Ruth Dannhauer

Introduction to Ruth Dannhauer (11:02)

What is experience design to you? (11:37)

No developers, really? (12:48)

Customer Relevance

Designing around trends (14:51)

Working within the customer’s requirements (16:30)

The cost of flexibility (17:48)

Development Methodologies

Agile is crucial (19:41)

Hoodies, ninjas and new ideas (20:41)

Wrap Up

Humans and technology (23:05)

The suit analogy (24:20)

Experience design, buzzword or action item? (26:07)

Closing credits (26:47)

 

Further Readings and Background Research

Experience Design: When Innovation isn’t Enough (Wired)

Designing for Experience (Marvel)

UX vs. XD (The XD Agency)

UX v. CX vs. XD? Analyzing 17 Years of User Experience Job Titles (LinkedIn)

 

Guest Speaker Details

Troels Støvring, founding CEO of Twill, a Maersk innovation

Ruth Dannhauer from INFORM’s Workforce Management Division